Hey there, super awesome photographer. 

I know, the phrase "business plan" is not your favorite. 

It might as well be 4 letters, right? When I asked my facebook group what the phrase "business plan" made them feel, I got the following responses: (I actually copied and pasted these from the thread)

*Cold sweats

*I draw a major blank!

*Uhhh panic attack?

*My whole body tightens and I clench my teeth...heart palpitations, headache...

*I feel my eyes glaze over.

YOU GUYS! I get it. I really do. It is just another project, right? AS IF you don't have enough of those in your business.

And it doesn't even seem like a fun one. And who even needs a business plan if they are not pitching investors right? We are one-(wo)man shows, who are we trying to impress with some formal document? 

But I am going to let you in on a little secret.  

Creating a business plan is the secret key to EVERYTHING. It is your home base, your compass, your road map. ...